SOUTHERN CALIFORNIA MARINE ASSOCIATION

ADVERTISING and PROMOTION CAMPAIGN

 

ELECTRONIC ADVERTISING

RADIO COMMERCIALS (over 200 15 & 30  second spots in 8 days)

  • BOAT SHOW SPOTS WILL BE HEARD ON 10 DIFFERENT STATIONS RANKING ACCORDING TO LISTENERS -- ADULTS 35- 64  KOGO -- KGB -- KFMB-FM -- XPRA 1090 -- KHTZ and more -- Start July 15


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OUTDOOR/NEWSPAPER/PRINT/DIRECT MAIL

  • 20 SAN DIEGO METRO BUSES, RUNNING 16 HOURS PER DAY, 6-DAYS A WEEK FOR A MONTH, STARTED ON JUNE 22.  SEEN BY 120,000 PEOPLE PER DAY, OVER 3.6 MILLION IMPRESSIONS AT THE END OF THE CAMPAIGN
  • A WEEK OF SAN DIEGO UNION TRIBUNE ADVERTISING, DAILY CIRCULATION OF OVER 300,000 READERS.   ALSO IN ONE WEEK OF NORTH COUNTY TIMES.
  • BOATING MAGAZINE ADS APPEARING IN:  YACHTS 4 SALE, CALIFORNIA YACHTS, THE LOG, AND BURGEE. 
  • DIRECT MAIL TO OVER 15,000 BOATERS IN SAN DIEGO
  • DIRECT MAIL TO U.S. COAST GUARD DOCUMENTED VESSEL LIST.
  • DISTRIBUTING VIP FREE ADMISSION PASSES TO SAN DIEGO MARINAS AND YACHT CLUBS -- HAVE RECEIVED RESPONSES FROM MORE THAN A DOZEN MARINAS AND YACHT CLUBS FOR VIP PASSES


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INTERNET

  • WWW.SANDIEGOYACHTANDBOATSHOW.COM -- BETWEEN NOW (JUNE 22) AND THE OPENING OF THE BOAT SHOW ON JULY 22, OVER 10,000 UNIQUE VISITS AND OVER 350,000 HITS ON THE WEBSITE.  ADVERTISING WEB BANNER OPPORTUNITIES. 
  • WWW.SCMAVIRTUALBOATSHOW.COM -- POST NEW AND USED BOATS ONLINE FOR FREE!
  • WILL DO A MINIMUM OF THREE SEPARATE EMAIL BLASTS TO OVER 15,000 SAN DIEGO BOATERS, OFFERING DISCOUNT ADMISSION.
  • HAVE BANNER ADVERTISING ON BLUESKYS.COM, AND WILL DO EMAIL BLASTS TO THEIR 8,000+ LOCAL EMAIL LIST
  • HAVE BANNER ADVERTISING ON OVER 25 DIFFERENT BOATING/MEDIA WEBSITES
  • DOING AN EMAIL BLAST TO FORMER ATTENDEES OF THE NMMA JANUARY BOAT SHOW.

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PROMOTION

FREE SEMINARS

  • SEMINARS PRESENTED BY CYBA SPEAKERS GROUP ON SATURDAY AND SUNDAY.
  • SEAPORT VILLAGE WILL BE DISPLAYING A BOAT ON THEIR FACILITY AND DISTRIBUTING DISCOUNT ADMISSION TICKETS STARTING ON JULY 15

COMMUNITY

  • PUBLIC OUTREACH INFORMATION ABOUT THE MARINE LIFE PROTECTION ACT IMPLEMENTATION PROCESS

ADMISSION DISCOUNT PROMOTIONS

  • HALF PRICE ($6.00) ADMISSION AFTER 4:00PM TO CLOSING SATURDAY AND SUNDAY!
  • FREE ADMISSION TO ACTIVE MILITARY PERSONNEL WITH ID ANY DAY.
  • VIP PASSES FOR FRIDAY, ADMIT TWO FREE -- PLUS AN "AFTER SHOW" EXHIBITOR AND BOT SHOW ATTENDEE PARTY