SOUTHERN CALIFORNIA MARINE ASSOCIATION

ADVERTISING and PROMOTION CAMPAIGN

 

ELECTRONIC ADVERTISING
  • RADIO COMMERCIALS (over 300 60 second spots in 8 days)
  • BOAT SHOW SPOTS WILL BE HEARD ON FIVE SAN DIEGO STATIONS ALL RANKING IN THE TOP TEN ACCORDING TO ARBITRON -- ADULTS 25- 54
  • NEWS/TALK
  • COUNTRY
  • CLASSIC ROCK
  • ADULT HITS
  • SPORTS TALK

***************************************************************************************

OUTDOOR/NEWSPAPER/PRINT/DIRECT MAIL
  • 12 SAN DIEGO METRO BUSES, RUNNING 16 HOURS PER DAY, 6-DAYS A WEEK FOR A MONTH, STARTED ON JUNE 22.  SEEN BY 72,000 PEOPLE PER DAY, OVER 2 MILLION IMPRESSIONS AT THE END OF THE CAMPAIGN
  • A WEEK OF SAN DIEGO UNION TRIBUNE ADVERTISING, DAILY CIRCULATION OF OVER 300,000 READERS. QUARTER PAGE 4-COLOR ADS.
  • QUARTER PAGE ADS IN NORTH COUNTRY TIMES NEWSPAPER.
  • BOATING MAGAZINE ADS APPEARING IN TEN OF SOUTHERN CALIFORNIA AND ARIZONA'S MOST READ PUBLICATIONS.
  • DIRECT MAIL TO OVER 15,000 BOATERS IN SAN DIEGO

**************************************************************************************

INTERNET
  • WWW.SANDIEGOYACHTANDBOATSHOW.COM -- BETWEEN NOW AND THE OPENING OF THE BOAT SHOW ON JULY 23, OVER 10,000 UNIQUE VISITS AND OVER 350,000 HITS ON THE WEBSITE.  ADVERTISING WEB BANNER OPPORTUNITIES. 
  • WWW.SCMAVIRTUALBOATSHOW.COM -- POST NEW AND USED BOATS ONLINE FOR FREE!
  • THREE SEPARATE EMAIL BLASTS TO OVER 20,000 SAN DIEGO BOATERS, OFFERING DISCOUNT ADMISSION.  SCMA EXCLUSIVE LIST.
  • HAVE BANNER ADVERTISING ON BLUESKYS.COM, PLUS EMAIL BLASTS TO THEIR 5,000+ LOCAL EMAIL LIST.
  • HAVE BANNER ADVERTISING ON 30 DIFFERENT BOATING/MEDIA WEBSITES
  • A 12,000 NAME EMAIL BLAST TO SAN DIEGO BOAT OWNERS AND BOATING ENTHUSIASTS

**************************************************************************************

PROMOTION

TV MORNING SHOWS:

  • LIVE MORNING REMOTES (2 - 3 HOURS) WITH KUSI (Channel 51), XETV (Channel 6)
  • IN-STUDIO LIVE INTERVIEW PROMOTING BOAT SHOW WITH KUSI TV.
  • ADDITIONAL B-ROLL AIRED ON KFMB (CHANNEL 8).
  • LIVE APPEARANCES AT THE BOAT SHOW FROM KGB AND KFMB-FM
  • TICKET GIVEAWAY PROMOTIONS ON ALL STATIONS
  • LIVE ON-AIR INTERVIEW ON LET'S TALK HOOK-UP
NEWSPAPER
  • PRE-SHOW PRESS RELEASES TO ALL SAN DIEGO AND NORTH COUNTY NEWSPAPERS
FREE SEMINARS
  • SEMINARS PRESENTED BY BLUESKYNEWS.COM and SRB CENTER ON SATURDAY AND SUNDAY.
ADMISSION DISCOUNT PROMOTIONS
  • HALF PRICE ($6.00) ADMISSION ALL DAY THURSDAY AND FRIDAY.
  • HALF PRICE ($6.00) ADMISSION AFTER 4:00PM TO CLOSING SATURDAY AND SUNDAY!